Music Video

Lost In Colour
'Searching For The Sun In The Dark'

Evaluation

Question 1:

To what ways does you media product use, develop or challenge forms and conventions of real media products?

My A2 coursework production that I produced was a music video intended to be distributed. The choice of song was from an unsigned band called Lost In Colour and their single was; ‘Searching For The Sun In The Dark.’ During the music video my partner and I produced, the text can be considered to use, develop and/or challenge a variety of forms and conventions of real media products.

1) A common convention that can regularly be seen in real media pop-rock genre music videos is the charismatic camera angles of close up/ extreme close up shots of the band instruments being used during performance shots. The purpose and significance of this is to represent the beat and rhythm of the music, which can be seen to match perfectly with the movement of the band members playing the instruments. Two examples of extreme close up shots of instruments are top left and top right below; Boys Like Girls, ‘Thunder’ and The Killers ‘Somebody Told Me.’

We used similar camera shots as these real media products and felt we developed this convention in our music video through using different angles. Rather than using just front on camera shots, seen in the below left image of our drummer playing, we developed this idea through using high angle shots of the guitarist strumming from the side to create a more Rock ‘n’ Roll atmosphere. We also felt that we challenged this convention by using extreme close up images of the instruments, which to begin with we were not totally confident on due to the quality of the footage, however it proved a success. The camera was attached to the guitarist during performance shots in order to get the best extreme viewpoint possible, the purpose was also to connect the passive audience with the rhythm and energy of the music video.

2) We also used the real media convention of lyrical visuals which could significantly be considered as sociocultural. Through lyrical visuals; matching the image viewed on screen to the lyrics, allows the audience to relate more with music video through enabling them to connect with the actions played and digesting an iconic meaning. This convention can be seen in the real media product below by The Killers, ‘A Dustland Fairytale.’ This visual image of the couple kissing appears at the time of the lyrics being; “with just another white trash county kiss.”

We incorporated the convention of lyrical visuals in our own music video at a variety of key moments in the lyrics. We strategically placed a long shot image of the actress in the white room with the lights flickering, at the moment of Lost In Colours, ‘Searching For The Light In The Dark’ lyrics being; “and its dark again” to signify this (below right). Rather than creating the lights flickering during editing we did this during filming by simply turning the lights on and off at random overalls over 20 seconds. This successful technique was identified when I was creating my AS media production by mistakenly taking a picture during filming, which highlighted the footage. Another example of the convention, lyrical visuals is again with the actress in the white room has a red scarf wrapped around her face, (middle left below) during editing this was placed at the lyrics; “I can’t breathe at all.” Due to these lyrics being embedded in the chorus a second visual to “I can’t breathe at all” can be identified (below left) when the prostitute coughs/chokes when taking a drag of her cigarette. The purpose of this was to represent suffocation to the audience creating a sense of isolation of the character, allowing the audience to relate to the video.

3) A common convention that we identified in real media products are band performance shots, particularly regarding music videos of the same genre as Lost In Colour; pop-rock. These corresponded with the intended narrative that we incorporated in our music video. Relating to cinematography, typical rather than original angles and composition were found in real media products and can be found in my music video. A common occurrence that we found concerning hierarchy and structure of how the band members were positioned was the drummer in the foreground the bass player and the guitarist slightly forward, to the side of the drummer (from a front on camera angle). Whereas the lead singer could be seen at the front, in the centre of the camera frame, potentially considered as the key signifier. The purpose of this is to engage the passive audience as it allows them to relate with the lead singing the lyrics. An example of this type of convention can be identified in the bottom left image, which shows the layout of Boys Like Girls, 'Thunder' music video.

Below right is an example of the band performance shot that we used in our own music video, as you can see we have clearly used this typical convention, particularly associated with pop-rock genre bands. However, we developed this convention through the use of using an outside environment in contrast to a studio set. This was purposely done to create an isolated atmosphere to correspond with the lyrics of ‘Searching For The Sun In The Dark’ and also to create a sense of realism.

4) A common convention that we identified in real pop-rock/ indie media products was the use of colour. We found primarily that the saturation of black and white was used for this type of genre due to it appealing to the target audience through being aesthetically pleasing. An example of this can be identified in the two top images below which are still shots from ‘Are You Gonna Be My Girl’ by the Jet’s. The contrast of colour with black and white can also be seen in real media texts to signify two different narratives. An example of this can be seen through the two below images which is from the Kings Of Leon music video ‘Use Somebody.’ The band performance shots can be seen in black and white, in comparison to the narratives that are shot in high definition colour (bottom left).

Rachel and I developed our own convention of black and white in our music video through using a significant amount of black and white saturation and alienating just one colour (red). This contrasts with other pop-rock music videos because the black and white is often only used to represent a flashback of some form e.g. a memory or a dream, it allows the audience to understand the meaning aimed to be portrayed. Not only did we develop on this idea but we also challenged the convention. We did not purely decided to use black and white for aesthetic reasons and because similar genre bands used this technique, but we also used it as a symbolic intensifier. Due to the nature of our music video and the various narratives seen throughout the text, the audience is made aware that the meaning trying to be broadcast is the devastation in society and the hidden aspects that are looked over. In particular, the divide in social status and the absence of equality. Furthermore to challenge this convention we purposely alienated the colour red, which was the scarf, during editing in the music video to make it significantly stand out and create an impact on the audience. The reason for this is to personify the barrier in society and social class that blocks equality in the general public. The intentional colour red being chosen to be the main colour to stand out is due to its vibrancy and the meaning of it. In this context the colour red is intended to mean: hate, pain, violence and warfare, all of which can be identified in our narratives. However, the colour also has a conflicting emotion of love that can be felt from it. Through using this colour against the background of black and white the powerful colour dominates the underlying message.  

6) We used a convention that could be measured as a parallel narrative in an interactive media form because more than three narratives are used and they can be considered as a coexistence of simultaneous, interconnected threads signifying particular points of view. An example of this can be seen in ‘Fireworks’ by Katy Perry, although this is not in the same genre as Lost In Colour.

We used this convention in our music video by having an overwhelming, four narratives in total. This parallel narrative idea can be seen to have been developed in our media text due to there not being a motivating narrative that takes lead; instead all of the narratives that we provided were of equal significance and move towards creating one overall meaning which can be received by the audience. Also we felt that we challenged this convention as at the end of our music video we draw three of the four narratives together by using a vertical split screen (far right below) to show the theme/link between the three and of course the meaning.

7) Lastly we worked the conventions of signs that portrayed meaning into our music video by incorporating writing. Most commonly signs are incorporated in real media texts as a signifier of the lyrics being sung. The below image ”I am found” is a recent music video made by Lost In Colour for the song ‘+354’ is an example of signs being used as lyrics. This music video came out after we decided to use signs ourselves in our music video for them. Whereas the image below this, taken from the music video ‘Dirty Little Secrets’ by The All-American Rejects is an example of signs being used to represent a narrative that has no sound. In this case members of the public are revealing their personal dirty little secret onto card.

We used the convention of signs in our own music video, much like The All-American Rejects did rather than in Lost In Colour’s, ‘+354’ video which occasionally represented lyrics. Instead we developed on this real media text as we signified the emotional meaning that was intended to be embedded throughout the narratives. All four of the narratives have signs associated with their specific meaning. Chav; ‘hate,’ tramp; ‘isolation’, prostitute; ‘freedom’ (as a contradiction) and in the white room narrative; ‘break free.’ We also challenged this convention as said before, through closing the music video with three of the four narratives coming together in the form of a vertical split screen (below left) to show the theme/link, meaning and overall understanding of the audience.

Evaluation

Question 2

How effective is the combination of your main product and ancilliary texts?

                      

Script

R: Hi I’m Rachel
A: And I’m Amelia

R: For our A2 media production we produced a music video to the song called searching for the sun in the dark by lost in colour, we also produced a digi pak and magazine advert as ancilliary tasks to go with the video.
A: We feel the combination of our main product and ancilliary texts works effectively together because there are similar links and reference between the music video, digipak and magazine advert.
R: The links are mainly created through the imager. For example the composition of the imagery on the album cover is a recreation from a still image in the music video. This is a direct link between the two products and effectively allows the audience to identify the two products together, with each product reminding the audience of each other.
A: The back cover of digi pak also creates effective visual links. As the back cover uses the same mise en scene of a red scarf wrapped around a brunette woman’s face also seen on the digi pak front cover and in the video.
R: However the composition, positioning and framing of the back image is completely different, with the character facing a side view looking into the blank space instead of front on. This image is therefore original to the digi pak only rather than being an image taken from the music video.
A: This is effective as the back cover image is seen as an extension to the original image and concept explored in the music video and album front cover, creating a sense of fluidity between all images on the products. The fluidity of the back and front album images is particularly seen in the magazine advert, where the two images combined look as though their one image.
R: We thought the image on the front cover is affective as it is relied upon to be directly recognisable to the music video, so it secures the sales of people who have seen and like the music video. We found this works effectively combined with the back cover of a digi pak as the back is not primarily relied upon for enticing audience, instead extends on the imagery on the front and provides the audience with something new and creative.
A: This we know to be effective as many real media alternative rock bands albums rely on the front image to be recognisable with the back cover being made up of new and creative imagery. (EXAMPLES)
R: The use of matching font in the magazine advert and digi pak is another element that suggests to the effectiveness of the products working together as a whole.
A: We used the same font for the album title that we used for the contense of the album on the back of the digi pak and for all the text on the magazine advert – even the promotional text, for example the date of release.
R: This was effective as it created fluidity and direct references between both products. However by using the same font for promotional text, for example the date of release, can be seen as less effective, as the promotional writing that matches the album title font is very rarely seen in similar real media album products. (example) Real media texts tend to do this so the font for the product is specific to that particular product only.
A: The ancilliary tasks and music video also work effectively together as they both promote the same message.
R: For example both the ancilliary tasks and music video connote the feeling of isolation and the sense of being trapped, this shown by the use of a scarf wrapped round a woman’s face signifying a sense of suffocation.
A: We felt this particular message was portrayed successfully across all our products when appealing to the target audience, of males and females aged 14 – 22. This being as the image is surreal, unconventional and slightly weird. These types of images appeal to this particular age group as they have a tendency to stand out, be different and non -traditional. So a cutting edge and strange images like this would grab the attention of the target audience.
R: Also the use of surreal and cutting edge imagery to promote a message is very typically effective for the alternative music genre. (EXAMPLE... ARCTIC MONKEYS)
A: We felt the message of isolation and corruption in society is more strongly defined in the music video than to the ancillary tasks, as stereotypical characters are used in the video to help promote unfortunate situations in society. These areas have a great significance in the music video, however this is not presented on the ancilliary tasks, which may be seen as ineffective element to how the products appeal and work as a whole.
R: Our products also worked effectively together when promoting the band. For example, in the music video we had many long shot of the band performing and taking part in the narrative, promoting them as a professional, successful alternative band. This we know to be effective part of our products as performance shots are a widely used convention by many alternative and rock bands real media music products. (EXAMPLES)
A: We carried this representation of the band further, within the inside pages of our digi pak. We did this by having a striking head shot of each band member and their name in capital lettering next to their shot, also a convention widely used in real media products (EXAMPLES).
R: We felt the energetic, youthful and lively portrayal of the band shown in the video and the images used on the inside pages of the digi pak worked very effectively in promoting the overall image of the band. As they both suggested energy, fun and a youthful nature, which will help appeal to an audience with similar characteristics, playing on the illusion that the audience of the product will aspire to be like the band members.

A: Overall the combination of our music video and our ancillary tasks work very effectively together as a promotional pak. Although the effectiveness of using font could be improved and more representational links could be made in the ancilliary tasks from the video, there are high level of effectiveness with n the visual links and themes between the products, and the effectiveness of the youthful lively representation of the band being signified through both products, means that overall our products would appeal to their target audience and do professionally fit to the convention of their music genre in order to make sales.

Evidence of recording and editing:

Evaluation

Question 3

What have you learned from your audience feedback?

 

We have learnt a lot of feedback regarding our target audience opinions and what the audience in general opinions, think of our music video, magazine advert and digi-pack. To ensure we made the best quality music video and promotional campaign to the highest standard possible we collected feed back during the process of editing and developing our media product, by producing a rough edit. The video was obviously unfinished and needed a lot more editing done to it; however we thought it would be great to see that our production was moving in the right direction.

We showed a number of media students that were in our target age; 14 – 22 of both genders, as well as our teacher. This is because we felt that their opinion would be more valued as they can take a technical approach and understand in more detail the meaning connoted behind the media specimen. The feedback we collected came in very handy, the following aspects were suggested that they needed improvement/ to be developed in order to make the music video as close to a real media product as possible.

• When a close up shot from a high angle of the lead singers foot tapping to the beat was cut off too early during editing. This had resulted in a transition changing scenes too early. We were recommended to extend this clip in order to have the third foot tap finish on the beat and move straight onto the lyrics rather than being stopped in its path, mid air. We improved this by matching the visuals with audio very effectively.

• An aspect that we knew would need to be edited already was also recognised by the feedback audience, this being the lip synching not being accurate and in time with the lyrics making the product look amateur made. Therefore, we filmed the lead singer, singing the lyrics for a second time in order to get the quality as good as possible. We felt in the end the lip synching was very successful.

• We were also recommended to change the original structure of the narrative, to make it easier to understand and show the process of going from bad, to really bad, to extremely bad. We took this feedback into account and reordered the narratives to be in the order of: chav, prostitute, homeless person. The intended reason for this was to show the fluidity motion of a path of destruction.

• Some media students when watching our rough edit also didn’t immediately recognise the footage of the homeless person being a tramp. Therefore, we attempted to introduce the character in a more apparent way, rather than just having a horizontal, three way split screen at random. We did this by adding a transition before this scene, of panning down the body motion of the prostitute. Moving on from here, we panned down the homeless person’s body, from head to toe.

We also collected positive, successful feedback.

These were:

• The use of ‘Overlay’ during a close up image of the lead singer, lip synching and his face being in the centre of the drum, capturing both images. The reason for this was because it corresponded with the rhythm and tempo of the music.

• The camera shot of panning up the prostitutes body was also apparently a successful introduction the character of her. This is what resulted in us panning up down the body of tow of the other characters; the tramp and in the white room.

• The performance shots had a very positive reaction due to the emotion of the band members during filming. Particularly the energy that can be observed.

• Not only did the performance shots have a very positive reaction but also did the variety of signs that we used. The reason being that it allowed the audience to understand the connotations and themes more easily, and also understand the symbolic nature of them.

Through using the web programmer 'Wordle' I was able to create this montage of words. I took the text from the reactions I collected on the Facebook page that I uploaded my music video onto and found these words were the most popular.

 
 
To collect and learn feedback of my music video, I posted it onto the social network site of Facebook as I am a member. Through this web programme I was able to learn of the reactions and responses to the music video and whether it was a successful product. It also meant that, rather than using Lost In Colours target audience which is 14 - 22, to view and let their opinion of the video be known, a broader range of people out of the spectrum, 22+ could comment.

However, to ensure that I did get some form of responses I sent a multiple amount of emails to various people that I am friends with, politely asking them to view my final product and comment on their opinion. This would enable me to collect as much feedback as possible, allowing me to analysis the responses, reaction and success of the music video as much as possible.

In the small time span that my music video was uploaded onto Facebook nine responses were collected, and more than fourteen ‘off the record’ observations. From the image below you can witness the great response, leading me to think that the overall product that we created through much research and planning and developing was considerably successful. One particualar comment that I am very proud of is;

“i think the writing flashing up in the chorus looks really effective plus I think it loos goof that you carried on towards the end and made your characters hold it, and the split screens fit in with the tempo of the music. alssoooooooo i like the climax towards the end of the video, keeps us all engaged ;) hehehehehe WELL DONE GUYSSSSSSS! you should be proud of ya selves.”

From these responses I also identified the aspects of the music video that people specifically liked:

• The use of black and white
• Close up shots of the instruments
• The emotional response conjured by it
• The lip synching and synching of transitions with the tempo
• The use of split screens
• The use of signs to enhance meaning

Focus Group

In order to ensure that my music video and promotional campaign of the magazine advert and digi-pack was a success I conducted a focus group to discuss the beneficial points of the texts. Also the negative points of the advert were discussed; this allowed me to see what can be changed in the future if I were to create another similar product. Through doing this the designs could be improved to make them more appealing to the audience. This focus group can be considered as a form of primary research as it is identifying what the intended target audience like from my music video, magazine advert and digi-pack and what aspects of it they would reject. Conducting the focus group allowed me to find out what I can improve in the future and how I can develop and challenge the conventions I used in this media product.

I asked four people; two male, two female, all aged 17, that were in Lost In Colours target audience ten questions. Five for the ‘Searching For The Sun In The Dark’ music video and five about the magazine advert and digi-pack. This information collected from the four members of my target audience was done to allow me to connect with their reaction and see if the final product was a success.

Lost In Colours, ‘Searching For The Sun In The Darks’ Music Video Focus Group Results

For the overall music video product that Rachel and I created four out of four of the people I asked ‘do you like the video?’ simply gave the answer ‘yes.’ This immediately already tells me that the construction and overall product was an accomplishment. From conducting the focus group I found that a pattern occurred when discussing ‘what stands out and appeals most when viewing?’ All the responses (that can be seen below) indicated that the contrast between narratives and also the contrasts of colours really stood out and held a grip on the audience, therefore suggesting these conventions we successful techniques used. A great response for ‘initial response’ was made; great feedback was given regarding the meaning perceived when looking at the music video. Words such as,‘inequality,’ ‘discrimination,’ ‘trapped,’ ‘society’ and ‘inevitable’ were used suggesting that the intended meaning created within the text was obtained. However, one member found that they did not straight away identify/understand the meaning found in question four. “I’d improve it (the music video) by portraying a stronger and more obvious meaning so everyone who watched it would understand the purpose and meaning of the video.” Therefore, more awareness may be needed in the future regarding the message.

A few things were taken into account which the public I asked, did not like when conducting the focus group. The other members of the focus group responded to ‘what do you dislike about the music video and how would you improve it?’ with fairly obvious and simple answers. These being, use less of the same images, show more of the narratives and add another narrative which includes a group of people feeling the same emotion. These improvements are basic and specific to this particular product, therefore I will take these improvements into account in the future if I ever re edit the text. Lastly I asked ‘would you buy this product?’Overall, all of the focus group said that they would buy this product for a personal, emotional reason to them.

Lost In Colours, ‘Searching For The Sun In The Darks’ Magazine Advert and Digi-Pack Focus Group Results

When observing the designed magazine advert and digi-pack, the focus group found a variety of aspects regarding the advert appealing. When looking at a criterion for what a magazine advert should include and also what I found from other magazine adverts in secondary research I found that I included this in the Lost In Colour, ‘Searching For The Sun In The Dark’ advert. Image, colour tones, connotations and simplicity were all used and all indentified by the public. Therefore, through the design of the magazine advert and digi-pack they successfully and aesthetically appealed to the intended target audience. As this is a magazine advert and not a poster, the focus group decided that it would be better to include more imagery than information.

Typography I found is not a problem for the advert I designed as all members of the focus group though that the font was appropriate for various reasons. Therefore, this is an aspect I do not need to reconsider in the future. A great discovery that I made when conducting the focus group was that the same meaning was perceived for the magazine advert and digi-pack as the music video, indicating that during designing both the correct techniques were used. This lead to the following meanings; loneliness, harshness, isolation, suffocation, death and inequality, all of which are appropriate for a genre like pop-rock. ’Overall, all of the focus group said that they would be persuaded to buy this product through the appealing nature of the magazine advert and digi-pack, this being because the images are interesting and intriguing.

If I were to redevelop the advert and digi-pack in the future I will take into account the improvements suggested by the focus group, particularly when reconsidering the amount of information, font and quality. I know to improve these things due to the answers collected from question five of the focus group I conducted.

From the audience feedback that I collected through various methods I have learned that my music video and ancillary tasks were more successful than I could have ever imagined.

Evaluation

Question 4:

How did you use new media technologies in the construction and research, planning and evaluation stages?

Research and Planning

With regards to research and planning a lot was conducted due to the extent of the production. Thankfully to the development of new technologies it was fairly easy to research the band Lost In Colour with reference to lyrics etc. and of course when planning we were able to look at similar genre bands via the web 2.0. We relied heavily upon social networking sites in order to get the data we needed to develop our product. This included five of the following, which were all used for various amenities:

Facebook	Although the band Lost In Colour are not signed we were fortunate enough to identify a Facebook group that belonged to them. Due to me becoming a 'fan' of the page I received regular updates of the bands status. This was very useful because it enabled me to see new songs, new videos and tour dates of the band. Seeing Lost In Colours first music video '+354' allowed me to identify what techniques Rachel and I should potentially be using in our music video to correspond with the same genre.
Myspace	Myspace was significantly important with regards to research and planning as it was the basis for contacting the band members in order to get permission to use their recorded song which was successful. Myspace was not only used to contact the band but also to identify the lyrics which was very important in reference to lip synching during the band performance shots. We used it for inspiration and ideas with which we could use in our music video production and also to compare and contrast it with other similar genre bands.
Blogger	Blogger of course being the main platform for producing our bands promotional campaign in the form of our coursework was very important. It is a new form of constructing and linking all the important aspects of the entire creation of our music video and ancillary tasks since September. Due to the simple nature of it, it is also simple yet effective to correspond recent research and planning with old research found at the very beginning of the journey. In each of the stages of my production I have used Blogger to record everything I have done, to upload all my work, to be marked through and of course upload my final music video to.
Youtube	Youtube founded in 2005 has been a bigger and bigger success over the last 6 years, particularly for music artists. This is due to users all over the world to watch video's free of charge. During research and planning Youtube played a significant role which you will have identified when looking through my blog. All of the music video's, some with the same genre; pop-rock as Lost In Colour and others not, were found to incorporate similar ideas with reference to cinematography, editing techniques, mise-en-scéne, themes etc. We also used Youtube to upload footage during construction of the music video to produce a small taste of what our final product would be like, we did this through my personal Youtube account and to upload mine and Rachel's final music video.
Spotify	Spotify is a recently developed programme for streaming music and sharing your own personal taste over the web. The reason for its popularity is due to it being free of charge when signing up and most music being available, however it does cost to download. I personally used Spotify during research and planning as Lost In Colour had their single on the database; 'Searching For The Sun In The Dark.' Through the band having their own profile on the site a feature of it is to identify similar genre bands and link you to them. Therefore, through this feature our tasks with finding the bands genre and similar genre bands were significantly narrowed down. We found that pop-rock genre bands such as Boys Like Girls were an influence to Lost In Colour.

In order to construct Lost In Colours music video and their ancillary products to promote their forth coming single, we used a variety of equipment which would usually be associated with creating a media text of this sort. Although the equipment was perhaps not industry level standard, therefore not top of the range new media technology, it was still adequate and allowed us to successfully capture footage that we could use to include in our production.

    Equipment:

SD Video Camera	Although only handheld and not HD (high definition) it was a successful piece of equipment and captured all the necessary footage, leading to successful construction.
Tripod	The tripod proved very important during filming as it was imperative to keep the camera steady, especially as there were only two of us which meant the camera had to be left recording by itself at times when other things needed doing.
Dolly	We only used this on certain occasions to capture smooth movements when panning across the room. An example of this is in the white room where the actress is seen crawling towards the camera.
SD Digital Camera	We used my personal SD Digital Camera on multiple occasion's, one reason was to capture evidence of filming and using the equipment. We also used it to signify the location and surrounding area at certain points during research and planning. We also used my SD Digital Camera to take photographs of the actress in the white room. The purpose of this was to use the images on the ancillary products, album digi-pack and the magazine advert which proved a success. However, during a real construction in the media industry high quality, top of the range camera would have been used, with specific lighting and settings.

SD Card Reader:

Apple Mac Book Pro:

Apple Mac:

Dolly:

Tripod and SD Video Camera:



SD Video Camera:

Construction


In order to fully construct our music video and ancillary tasks we needed a platform with software to edit them, otherwise it would have been impossible to make a final high quality product. Therefore, we used a variety of software incorporated on the Apple Mac's provided by our school, which was entirely appropriate for this type of task. These were:

Final Cut Pro	This was the main platform that we used to edit our footage from raw material to final product. Through speaking with members who work in the media industry I have been told that this is often the programme used professionally, therefore it is obviously an appropriate new form of media technology to be using. It is fairly simple to use and the effects that could be used, for example, ‘bad TV’ was great for creating a media text such as a music video.
iSquint	iSquint was a significantly important piece of “open-source” software as it enabled us to transfer our footage from the SD video camera to the Apple Macs without distorting the quality.
	“Open-source software (OSS) is computer software that is available in source code form for which the source code and certain other rights normally reserved for copyright holders are provided under a software license that permits users to study, change, improve and at times also to distribute the software.”
Photoshop	There was no need to use Photoshop when editing our main music video, however we did use it when creating the ancillary tasks; digi-pack and magazine advert. This enabled us to edit our photos to the quality we felt was industry standard. The addition of text could be added using Photoshop and techniques such as changing the saturation could be done.

Therefore, new media technologies have been a significantly important aspect regarding research and planning and the overall construction of my final media products; music video, digi-pack and magazine advertisement. It has allowed me to design, create and evaluate my texts in detail. With the addition of Blogger and Youtube I have been able to distribute Lost In Colours, ‘Searching For The Sun In The Dark’ successfully.

Simple technology that has been around for many years, although is continually being developed came in very useful. These were programmes such as, Windows Publisher, Adobe Premier, Microsoft Word and Paint. All played a significant role to the overall result of my research and planning, construction and final products.

Ancilliary Task 1 - Magazine Advertisement

Ancilliary Task 2 - Digi-Pack

Front Cover:

Inside Pages:

Back Cover: