How did you use new media technologies in the construction and research, planning and evaluation stages?
Research and Planning
With regards to research and planning a lot was conducted due to the extent of the production. Thankfully to the development of new technologies it was fairly easy to research the band Lost In Colour with reference to lyrics etc. and of course when planning we were able to look at similar genre bands via the web 2.0. We relied heavily upon social networking sites in order to get the data we needed to develop our product. This included five of the following, which were all used for various amenities:
Although the band Lost In Colour are not signed we were fortunate enough to identify a Facebook group that belonged to them. Due to me becoming a 'fan' of the page I received regular updates of the bands status. This was very useful because it enabled me to see new songs, new videos and tour dates of the band. Seeing Lost In Colours first music video '+354' allowed me to identify what techniques Rachel and I should potentially be using in our music video to correspond with the same genre. | |
Myspace was significantly important with regards to research and planning as it was the basis for contacting the band members in order to get permission to use their recorded song which was successful. Myspace was not only used to contact the band but also to identify the lyrics which was very important in reference to lip synching during the band performance shots. We used it for inspiration and ideas with which we could use in our music video production and also to compare and contrast it with other similar genre bands. | |
Blogger | Blogger of course being the main platform for producing our bands promotional campaign in the form of our coursework was very important. It is a new form of constructing and linking all the important aspects of the entire creation of our music video and ancillary tasks since September. Due to the simple nature of it, it is also simple yet effective to correspond recent research and planning with old research found at the very beginning of the journey. In each of the stages of my production I have used Blogger to record everything I have done, to upload all my work, to be marked through and of course upload my final music video to. |
Youtube | Youtube founded in 2005 has been a bigger and bigger success over the last 6 years, particularly for music artists. This is due to users all over the world to watch video's free of charge. During research and planning Youtube played a significant role which you will have identified when looking through my blog. All of the music video's, some with the same genre; pop-rock as Lost In Colour and others not, were found to incorporate similar ideas with reference to cinematography, editing techniques, mise-en-scéne, themes etc. We also used Youtube to upload footage during construction of the music video to produce a small taste of what our final product would be like, we did this through my personal Youtube account and to upload mine and Rachel's final music video. |
Spotify | Spotify is a recently developed programme for streaming music and sharing your own personal taste over the web. The reason for its popularity is due to it being free of charge when signing up and most music being available, however it does cost to download. I personally used Spotify during research and planning as Lost In Colour had their single on the database; 'Searching For The Sun In The Dark.' Through the band having their own profile on the site a feature of it is to identify similar genre bands and link you to them. Therefore, through this feature our tasks with finding the bands genre and similar genre bands were significantly narrowed down. We found that pop-rock genre bands such as Boys Like Girls were an influence to Lost In Colour. |
In order to construct Lost In Colours music video and their ancillary products to promote their forth coming single, we used a variety of equipment which would usually be associated with creating a media text of this sort. Although the equipment was perhaps not industry level standard, therefore not top of the range new media technology, it was still adequate and allowed us to successfully capture footage that we could use to include in our production.
Equipment:
SD Video Camera | Although only handheld and not HD (high definition) it was a successful piece of equipment and captured all the necessary footage, leading to successful construction. |
Tripod | The tripod proved very important during filming as it was imperative to keep the camera steady, especially as there were only two of us which meant the camera had to be left recording by itself at times when other things needed doing. |
Dolly | We only used this on certain occasions to capture smooth movements when panning across the room. An example of this is in the white room where the actress is seen crawling towards the camera. |
SD Digital Camera | We used my personal SD Digital Camera on multiple occasion's, one reason was to capture evidence of filming and using the equipment. We also used it to signify the location and surrounding area at certain points during research and planning. We also used my SD Digital Camera to take photographs of the actress in the white room. The purpose of this was to use the images on the ancillary products, album digi-pack and the magazine advert which proved a success. However, during a real construction in the media industry high quality, top of the range camera would have been used, with specific lighting and settings. |
SD Card Reader:
Apple Mac Book Pro:
Apple Mac:
Dolly:
Tripod and SD Video Camera:
SD Video Camera:
Construction
In order to fully construct our music video and ancillary tasks we needed a platform with software to edit them, otherwise it would have been impossible to make a final high quality product. Therefore, we used a variety of software incorporated on the Apple Mac's provided by our school, which was entirely appropriate for this type of task. These were:
Final Cut Pro | This was the main platform that we used to edit our footage from raw material to final product. Through speaking with members who work in the media industry I have been told that this is often the programme used professionally, therefore it is obviously an appropriate new form of media technology to be using. It is fairly simple to use and the effects that could be used, for example, ‘bad TV’ was great for creating a media text such as a music video. |
iSquint | iSquint was a significantly important piece of “open-source” software as it enabled us to transfer our footage from the SD video camera to the Apple Macs without distorting the quality. |
“Open-source software (OSS) is computer software that is available in source code form for which the source code and certain other rights normally reserved for copyright holders are provided under a software license that permits users to study, change, improve and at times also to distribute the software.” | |
There was no need to use Photoshop when editing our main music video, however we did use it when creating the ancillary tasks; digi-pack and magazine advert. This enabled us to edit our photos to the quality we felt was industry standard. The addition of text could be added using Photoshop and techniques such as changing the saturation could be done.  |
Simple technology that has been around for many years, although is continually being developed came in very useful. These were programmes such as, Windows Publisher, Adobe Premier, Microsoft Word and Paint. All played a significant role to the overall result of my research and planning, construction and final products.
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