Research and Ideas

Before beginning filming of 'Searching For The Sun In The Dark' Rachel and I researched music videos that we liked, some with a similar genre and others that used effects that we would like to consider using in our very oen music video. We came up with the following 5 music videos:

Single Ladies (Put A Ring On It) By Beyonce:

We liked this music video due to the simplicity of it, the black and white colour scheme puts a key focus on Beyonce and her two backing dancers, it also puts an emphasis on the lyrics. This has been a very successful music video even though it has one location and the only considered mise-en-scene is the clothing worn.

                                      

This music video my Eminem completely contrasts with Beyonce's 'Single Ladies,' however Rachel and I like the aspects of a couple arguing, fighting and the footage of the house burning down at the end. This realtes to the lyrics of 'Searching For The Sun In The Dark' as they are about desolation and the world being a bad place. Therefore, we might consider burning something in our music video.

Again the black and white effect is used in this music video and also proved a success. Making the still  frames also black and white makes them relate to the moving footage of Jay-Z and Alicia Keyes. The still pictures are a key aspects and regularlly occur. Rachel and I will consider using this technique due to the a theory saying that still images appeals to audiences. The effect of dazzling picture-in-picture is also used which is the overlapping of footage. This proved a successful technique and we hope to use this in our music video. At the end the video also changes to colour making the red steps significantly stand out, we are also debating whether to use this technique in our music video.