Secondary Research - Institutions

In order to make Lost In Colours promotional campaign as close to a real media product as possible in terms of the digi-pack and magazine advertisement looking professional I need an institution/record label that Lost In Colour will be signed to, and distributed through this company. It is important that we choose an institution that has signed bands of a similar genre as they will know the correct market etc. to target the ancillary tasks at.

As a head start we researched record labels that similar genre bands to Lost In Colour were signed to, this immediately put us in a head start position. It is also important that we choose an insitution that are realistically most likely to sign Lost In Colour when hearing the single, 'Searching For The Sun In The Dark.'

Institution One: 


Red Ink Records

Artists signed by Red Ink:

• Boys Like Girls
• Quietdrive

                             

Institution Two:


Hopeless Records

Artists Signed by Hopeless Records:

• All Time Low
• Yellowcard
• There For Tomorrow

Institution Three


Virgin Records UK

Artists Signed by Virgin Records UK:

• We The Kinds
• The Kooks

                            

Virgin records UK is particularly appropriate as it had similar genre artists to Lost In Colour, it is also specific to UK bands only. However, most the bands were well established in the music industry.

Institution Four:

Columbia Records:

Artists Signed by Columbia Records:

• Metro Station
• Boys Like Girl

Owned by Sony Music Entertainment, Columbia Records is commonly known for accompanying other record institutions on digi-packs. SME is the second largest global recorded music company, therefore it has a lot of trade marks on music and does joint deals with other lesser developed music institutions.

We found an example of this on the back of Boys Like Girls album:

                             

If we are not to use Columbia records we are still likely to use them as a supporting record dealer institution.

Ancillary Task - Stage One

As we have now completed our music video for 'Searching For The Sun In The Dark' by Lost In Colour it is important that we begin our ancillary tasks immediately. To begin with we looked at the Rolling Stones, 'Sticky Fingers' album.

We looked at how the Rolling Stones album was successful as a promotional pack. At the time it was published it could be considered as a new, unique cutting edge cover, at the time the term ‘sex, drugs, rock ‘n’ roll’ was being incorporated. The album cover was designed by the renowned Andy Warhol who is famous for his work in pop are. This can clearly be identified in this image, where there is emphasis on the male’s trousers, emphasising his ‘bulge.’ This highlights the connotations of sex appeal at the time. Also when looking at the back image of the album, thoughts of fluidity between imagery of the front and back sprung to mind.

Editing & Images

Over the last week we have been trying to get as much editing as possible done to ensure we meet the deadline tomorrow. Everything so far has been successful and we have not encountered any problems. Today we also filmed a few seconds of the 'isolation' and 'innocence' sign to overlap on our footage to enhance the connotations intended for the passive audience to perceive. We did this by just placing them on a black background.

Evidence of Editing

Here Rachel and I are editing the colour through using the technique of 'colour corrector.' Through this editing tool we reduced the saturation level, enabling us to make the footage of the band performance shots black and white.

Another example of how we edited the colour in our music video was by using 'Motion' - 'Parameters' and the 'Rotation' wheel to alienate one colour, this being red. This effect will be very significant in the final, underlying meaning of Lost In Colours music video.

This screen shot represents the modifications we made to our footage, in order to have multiple shots over the top of one another to create a specific meaning we went through the process of 'Modify' - 'Compsite Mode' - 'Overlay' resulting in the effect of overlaying images. In this case it is the sign of 'freedom' and 'break free,' and the actress in the white room, headbanging.

In order to show multiple footage in our music video that related and linked, for example scenes of the prostitute, we resized the scenes we took to a quarter of the orginal size. We did this with four clips and put these in a 2 by 2 format, resulting in the effect of the image below. We also did a 3 way horizontal split screen for the footage of the tramp, each segment showing the tramp doing a different action and from a different camera angle.

This shows a 6 way screen split of different sizes, however it also shows an overlay of 2 different scenes. One being stationary and the other (the facial close up) being moving.

To make this clip below fit with the rhythm and tempo of Lost In Colours, 'Searching For The Sun In The Dark' we reduced the footage, in order to make it look more "rock 'n' roll" and create emphasis of the footage. We slowed the footage down to 60 %.

Uploading, Filming & Uploading

This morning we quickly uploaded all the footage we filmed of the band on Saturday, we then quickly filmed some footage of a 'chav' scene which involved a punch up. The location we decided on for this was a standard car park, therefore we were able to use the car park at school which was very convenient. We also got some friends involved to dress up as the stereotypical persona of a chav, trackies, hoodies, caps, hoop earrings. The sign we used for this scene was 'hate.' We then uploaded this footage and began to edit it over lunch as our first full edit draft deadline of our product is on Friday!

The Boys In Action Yesterday

A total of 40 photos were taken, here are 5.

Band Footage

Today consisted of a lot of planning in advance due to getting four members together to play the different components of the band, singer, drummer and two guitarists. A great location was coincidentally down Rachel's street in Dunmow, this being a deserted lay by thing. Although the weather wasn't great we felt this would not be a problem as the footage we filmed is to have its saturation changed to make it black and white. To ensure we got all the footage filmed it was an early start which began with attempting to construct the drum kit borrowed from Rachel's cousin.

Thankfully a picture was available:

First attempt of construction began in the kitchen:

This then involved dismantling it and putting it in the car along with the guitars, camera, dolly, tripod etc. It was a bit of a squeeze.

Location location:

We spent about an hour and half filming with Lost In Colour on repeat full volume. Thankfully the boys were really enthusiastic even though it was freezing, so a big thank you to them.

White Room

As originally seen we are using signs to signify the narrative and emotion in the song therefore, we decided to get every "individual" character holding a different sign. The white room scene consisted of her holding a 'break free' sign. Unfortunately when we originally filmed we did not have this sign on us, therefore during our free periods today we managed to gain access to the stage where we originally filmed, to quickly take some footage of the girl holding the sign. Over the course of lunch we were then able to upload the footage and begin putting it on our timeline. During creating the 'break free' sign we also created a 'isolation' and 'innocence' sign much like the one the prostitute was seen holding.