After deciding that we will most definitely use a photographic image for the digi-pack we chose the image. We felt the image below would be a successful front cover because it fitted with alternative pop-rock band conventions in other album covers. It is also a unique image due to the woman having a scarf wrapped around her face, something that is unusual and you would not often come across. This image makes a clear link to the music video, due to the original image being taken from the music video. Therefore, both products would subconsciously remind the audience of one another.
Also we choose this over the 'stereotypes' image - having the different representations all in a line, as we felt the scarf scene and its connotations were seen throughout our music video, for example throughout the whole duration of the video there is frequent shots of the girl pulling down the scarf gradually of her face. This connoted her efforts to escape from society and its judgment.
We also began to think about the back cover of our digi-pack. We wanted to ensure that our front cover linked with our back cover, much like linking it with the music video to show fluidity. From research we also identified that a common convention with digi-packs was that their back and front covers matched. For example, Arctic Monkeys.
We wanted to create a similar design to the Arctic Monkeys digi-pack, therefore we produced the image below:
We felt this image was very successful and effective as it corresponds with the conventions of other real media products. Also showing the actress with the scarf completely over her face, shows something original and different to the music video. This composition also appeared successful as the back of an album cover as it leaves a blank space on the left hand side for what could be considered as the albums contents. This shows we understood the basic requirements for what a back cover needs, therefore showing that our research and development stages were effective.
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