Secondary Research - Photographic Images

Due to observing the answers I collected from the primary research questionnaire, I found that the target audience thought that a photographic album cover would be most effective for a pop-rock genre album cover. Therefore, it is highly likely that the digi-pack and magazine advertisement will be designed using a photographic image.

In order to ensure that this is the best and most appropriate route to take more research into photographic album covers was conducted. Via Lost In Colour’s Myspace page I can identify that rather than the band wanting to be known as a pop-rock band, they would like to be know n as an ‘alternative band.’ Therefore, it could be considered more appropriate for their album cover to represent the alternative genre with photographic album imagery rather than represent pop-rock, with cartoon like imagery.

Also through researching the band on Myspace and Facebook it is obvious that the band members are particularly interested on basing their publicity through the use of photographic imagery, an example can be seen below.

The purpose of look at this was to identify what type of personality the band have and how they want to be reflected as a band during advertising. Although the designs that can be identified are fairly simple, they are effective and represent a modern element, in contrast to other similar genre bands being designed as cartoon artwork. Therefore, taking this approach could be considered as more appropriate regarding the album cover and also original. From the photographic images it is clear that they aim to promote themselves primarily through photographic imagery, also the experimentation within colours, also suggests they are particularly aiming to promote themselves through creative and artistic elements within photography. This can also be seen in there first music video '+354,' released on the 24th December.

The creator of this music video, Daniel Broadway, though currently establishing himself in the media industry, is renowned for his photographic imagery. This suggests that Lost In Colour purposely chose him to create their music video due to his photographic approach taken when filming.

Through research into photographic imagery as well as multiple other research, we have designed that due to Lost In Colour wanting to be considered as an ‘alternative’ band photographic imagery is the best method to take when producing the ancillary tasks. Specifically as rather than following the same path as similar genre bands they want to publicise them self as unique and modern, therefore alternative conventions is the best approach to take. The effect of this should most definitely appeal to the intended target audience and also currently matches with Lost In Colour’s promotion techniques.